Brand USA has fully deployed their digital and social presence in the French market. ‘Discover America’, Brand USA’s consumer facing marketing activities, can now be found in-language for the French market at www.discoveramerica.fr. You’ll also find it on the drop-down menu of all Discover America websites so people can switch to language/country at-will. Like all Discover America properties, the users’ IP address will automatically load the appropriate country site for that market. Discover America previously had only a French Canadian version.
The social footprint for France is:
In addition, Brand USA opened its fourth Chinese representation office in Chengdu. Chengdu the provincial capital of the mountainous Sichuan province in Western China and home to 14 million people and the giant panda’s natural habitat. Brand USA’s other rep offices in China are located in Beijing, Shanghai and Guangzhou.
The new office, located in the heart of Chengdu’s main business district near City Hall and the U.S. Consulate, also houses key travel agents, the media and world-class companies such as Oracle, UPS, Range Rover and Johnson and Johnson.