Brand USA is proud to be taking American cuisine direct to international consumers during Expo Milano 2015, the Universal Exhibition in Milan, Italy from May 1 to October 31, 2015. More than 20 million visitors will sample the flavors of over 140 countries and international organizations. The USA Pavilion, where Food Truck Nation is located, is a signature project of the Office of Public Diplomacy of the Bureau of European and Eurasian Affairs of the U.S. Department of State, with input and support from the U.S.D.A., the Department of Commerce, and other key government agencies.
As an exhibiting partner in the USA Pavilion at Expo Milano, Brand USA and its partners are a prominent part of one of the USA’s exhibits, Food Truck Nation, which exemplifies the creative culinary revival of food trucks in small and large towns across the United States. The edible exhibit includes six custom-built food trucks serving up regional American street foods—both traditional and creative interpretations with a focus on wholesomeness, sustainability and health. Through its participation in Food Truck Nation at the USA Pavilion, Brand USA and its participating partners, including Louisiana Office of Tourism, Travel Oregon, Visit California, Beaches of Fort Myers and Sanibel, will present diverse and interesting culinary offerings from various regions of the United States to entice visitors to visit the USA and discover those authentic experiences for themselves.
The USA Pavilion is all about “American Food 2.0: United to Feed the Planet” and will showcase the United States as an innovator in the food sector and in many aspects of culture, science and business. The USA Pavilion is a signature project of the U.S. Department of State, with input and support from the U.S.D.A., the Department of Commerce and other key government agencies. The pavilion itself is a multi-level experience that flows with activity from top to bottom, side to side designed by architect James Biber of Biber Architects in New York. It includes a massive vertical farm that will be harvested daily and a series of interactive exhibits that inspire and invite the world to explore unique and innovative aspects of American food, agriculture, culture and innovation.
For more information, visit www.DiscoverAmerica.com/flavours. Consumers are encouraged to share their American food and culinary travel experiences on social media platforms using the hashtag #TasteUSA.