Marketing the Welcome

Chicago airport welcome sign

The Travel Promotion Act tasks Brand USA with communicating visa and entry policy and identifying and correcting misperceptions about policy. In conjunction with the national effort to improve the visa and entry process, Brand USA is committed to “marketing the welcome” to international visitors as only the nation’s destination marketing organization can. If our ports […]

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Inspiring Travel to the Great Outdoors

Chris Thompson

The great outdoors sells to international travelers. That was the message from Brand USA at a recent gathering of travel and tourism leaders at the U.S. Department of the Interior. At a TED-style presentation session, moderated by National Park Service Director Jon Jarvis, Brand USA President and CEO Chris Thompson highlighted why America’s outdoors is […]

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Brand USA Sees Success in Culinary Initiative

Canada AM

The launch of Brand USA’s “Discover America: Great American Food Stories” culinary guide and digital platform this summer has inspired travelers to discover the tastes of our nation like never before. The initiative, developed with the Tourism Policy Council and designed in conjunction with Department of State, offers viewers chef-crafted recipes and regional stories to cultivate an interest in […]

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